March 10, 2009


There aren't a lot of words necessary for this inspirational video, but I had to share the origin of this 60-second commercial that captures the life's passion of one woman.

Without making it too confusing: A nut company made this possible.

From the FAQ section on their web site: "TrueNorth is a contemporary new brand of 100% natural, great tasting nut snacks made by Frito-Lay." (I couldn't have written it any better, so I didn't even try.)

As a branding initiative,
TrueNorth had people share their "True North Story" and the most exceptional was given $25,000 and a 60-second spot during the Academy Awards.

Definition of a true north story: "...that singular passion 
in life that causes you to leap out of bed in the morning and think, 'This is why I'm here.' It can be something that leaves a legacy, empowers others, or simply makes the world a more interesting place to live. It could involve a handful of people or connect entire communities across the globe. While every true north story is unique, we believe each one has the power to inspire millions more."

What a fantastically wonderful marketing/
branding campaign! It is nothing short 
of brilliant and definitely inspirational.

Here is the winning true north story:

For more information about TrueNorth and to see other true north stories click here.


The Romance CEO said...

Thanks, Drew, for sharing this story. An Fyi, the TrueNorth product is very good, too. This story, particularly her mission, has "Drew Myers" written all over it! Keep doing what you do!

Drew Myers said...


Thanks for the comment. I'm actually going to try the product because I LOVE their branding campaign.

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